Goals are essential to your business – you have to have something you’re aiming towards otherwise you’ll end up exactly where you’re already at. From setting sales goals to retention rates, goals drive your business, but what we see too often is one major mistake that keeps businesses from hitting their goals.

For Goals To Be Great, They Need To Be Practical

I think a $1 million in sales in amazing, but if you only hit $100,000 in 2018, setting a goal that high may be a bit unrealistic. I’m saying that you shouldn’t reach for as far as you can, but if you set yourself too far away it can actually deter you from the success you could really achieve.

Let’s dig deeper in that previous example. Say you set a goal of $1,000,000 after a year of $100,000. Once June rolls around, and you’re sitting at $250,000 – not only have you exceeded last year significantly, but you’re going to continue to grow. However, at this point, you probably realize that you’re not hitting $1,000,000. So instead of celebrating and building momentum you feel defeated because you didn’t hit your goals.

Practical Goals Produce Productivity

Have you ever looked at how much you had to do and thought before I can even start I need a nap? That same feeling happens when you set a goal that isn’t practical. In moments of motivation, you’ll write checks that your habits are built to cash. If you set practical goals, you’ll be able to produce habits that create productivity to achieve bigger goals in the future.

I’d love to hear about your goals for this year – feel free to email them to me at mel@optimustraining.com